WHAT DO YOUR CORE VALUES REALLY SAY ABOUT YOU?

I had the opportunity to recently accompany my 3- and 5-year-old grandsons, along with their Mommy and Amma, to the Urban Air Adventure Park. Urban Air is a dream come true for kids and adults, who are tired of being cooped up and need to release some energy.

With trampolines, indoor playgrounds, climbing walls, zip lines, battle beams, and more, there is something for everyone, even grandpas, to enjoy. 

As the day wore on, I noticed that the boys were becoming more confident and daring, while my confidence was declining. The kids took special delight in challenging and beating me at competitions. A great time was had by all, and no emergency room trips were required.

During a break in the action, I noticed Urban Air’s Statement of Core Values (posted below). I was struck by the simplicity of the statement. Many of the core values I have seen over the years have excessive language, which hinders people from reading them and may impact the ability of the organization to operationalize them.

If your company is going to post core values, I suggest that the number of values is limited and that they be brief, easy to understand, and read. Avoid industry lingo and direct it to your customers and others.

If you post them, ensure that your employees understand them and that the business operations align with them. When they don’t, the disconnect can be obvious to your customers and stakeholders.

#urbanair #corevalues #businessadvice #fun